Standard or Bespoke CRM Solutions
Most organisations start with some relatively standard Customer Relationship Management (CRM) systems and today’s companies are learning the potential of customised CRM solutions. These tailored systems are revolutionising the ways that firms communicate with their clients, manage their internal processes and, in general, operate and create value.
One Size Does Not Fit All
Conventional CRM systems have been the standard solutions seeking to address the management of customer data and relation improvement. However, as companies go through their developmental cycle, they discover that the implemented systems do not fit their operations or sector correctly. This misalignment can create problems such as work slowing and potential for missed opportunities and unhappy workers who are forced to work their processes around the limitations of the software they are using.
The Bespoke Advantage: Designing Your Perfect CRM
When considering a bespoke CRM, it’s essential to understand the key advantages that set these systems can offer to a business:
- Perfect Fit: While CRMs can be purchased as standard and altered subsequently as per an organisation’s needs, bespoke CRM can be developed entirely to mimic the former’s functioning, thus replicating them without compromises.
- Scalability: Since your CRM will be developed for your business, it will be easier for it to change as your business expands to meet new challenges and embark on new opportunities.
- Integration Mastery: In-house developed CRMs can easily complement your other tools and programs making a united framework that can improve efficiency and information exchange.
- User-Friendly Design: With your team’s input, a specific CRM can be created with an interface that maps the actual interaction of your employees with the tool, therefore, the training time will be minimized, and the employees will be motivated in their work.
- Competitive Edge: Because your suiting proposition and the customer journey are different from those of your competitors, CRM will help you to turn this weakness into a strength.
The Bespoke CRM Landscape
Full Custom Development: Development of CRM from the ground involves hiring a software development firm which gives your company the highest level of customization and is a time consuming and capital intensive approach.
Customisable Platforms: While some CRM providers offer almost complete freedom in terms of configuration, it is also possible to find very rigid platforms, which however make the strongest emphasis on the infrastructure.
Hybrid Solutions: The use of both standard and self-made parts can save money and ensure the global solution to the problem.
Several UK-based companies have made a name for themselves in the bespoke CRM systems, offering innovative solutions to businesses across various sectors:
- Workbooks: Workbooks is a Reading based CRM software company that has focused solely on developing an adaptable package that can be customized to specifically suit mid-market business needs.
- Web Alliance: This UK based company has a very flexible CRM solution that can be tailored to the needs of the client – and the platform is very easy to use.
- Capsule CRM: Originally established in Manchester, Capsule has an easily customisable CRM that might be perfect for that small to medium business touch.
- SalesAgility: The brain behinds of building SuiteCRM; an open source CRM solution that provides businesses with out of the box customization, as a result clients can modify the flows of the system according to their needs.
- Ixis: Warrington based digital agency who offers business custom Open source CRM service which is versatile for growing organizations.
6 points to consider about your bespoke CRM journey
Define Your Objectives: Consider what specific goal you want to accomplish with your CRM now as well as in the future.
Involve Your Team: In order to develop a CRM equation, communicate with and involve other employees from different departments so that the issues that must have contributed to the CRM solution can be seen from their perspective.
Budget Wisely: It is however important to stress that each bespoke solution may indeed yield excellent ROI but you should always measure spend against the anticipated gain.
Choose the Right Partner: Choose a provider who has worked with clients in your type of business and has background implementations.
Plan for the Future: Make sure that whatever you choose as your solution, you can grow with and expand it as the business grows.
The Future of CRM: Personalised, powerful and poised to become the next giant in the industry.
The benefits of implementing an Enterprise CRM software are seemingly endless: which is why many companies choose to buy their CRM solution of choice, to get a cutting-edge tool that is tailored specifically to their vision and needs. As the markets get even keener, this level of customer targeting and accuracy could be the difference between exceptional performance like never before and customer allegiance.